Making Sense of Business
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Making Sense of Business




Alison Branagan






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A No-nonsense Guide to Business Skills for Managers and Entrepreneurs

Making Sense of Business, with a foreword by SirJames Dyson,will help enterprising individuals and business managers to acquire new skills and build on existing ones, such as negotiating, presenting, managing time and networking.


Entrepreneurs and business managers often feel that they need to acquire new skills and brush up on existing ones in order to achieve targets, make money and avoid making elementary mistakes.


Making Sense of Business,with a foreword by SirJames Dyson, will help you to do just that, with expert guidance on key skills such as selling, presentation, negotiation, and advice on developing your self-confidence and learning to work creatively.


There is no advantage in devising an imaginative sales pitch if no one has the confidence to carry it off. There is equally no benefit in having good interpersonal skills if after striking a deal, the contract is signed without a thorough understanding of its contents, only to discover later that the agreement is a bad one, full of loopholes and liabilities.


With illustrated mind maps and creative exercises, Making Sense of Business encourages fresh ways of thinking, helping you to learn new skills and achieve successful outcomes.


About the Author 


Alison Branagan MA, AIBC, FRSA is a London based Creative Consultant working within the Visual Arts and Creative Industries. She is an experienced artist and business adviser working for many high profile organisations.


Over the last ten years she has devised unique workshops and courses for creative people in 'Presentation Skills', 'Self-promotion', 'Business Start-Up', and 'Entrepreneurship'. The materials and content created for her imaginative programmes are based upon unique research into entrepreneurial skills within the micro-enterprise.


She is a national expert within this area and is currently working as a tutor on a number of Short Courses at Central Saint Martins and Chelsea Colleges of Art and Design.

This book can be purchased as part of a range of different learning solutions.

Option 1 - As a stand-a-lone reading by learning.

Option 2 - As part of an annual learning plan

Option 3 - As part of blended learning solution with learning resources selected from across the Work Place Learning Centre catalogue.

Option 4 - With support from an experienced coach, in which a Work Place Learning Centre coach works with you to explore how you can apply the lessons from the book in your everyday working activities.

If you would like to discuss the various purchase options available with this book, please save the book to your basket remembering to include the quantity that you require and one of the Work Place Learning Centre advisers will contact you.

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Simply add this product to your basket, remember to include the quantity that you require and one of our Work Place Learning Centre advisers will contact you.

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