Mastering Corporate Entrepreneurship and Innovation
Create Business and Generate Profits in New Markets through Innovation!
IBM reports $15 billion of annual new revenues from 22 Emerging Business Opportunities.
In 2008, $4 billion in revenues from companywide innovation efforts allowed Whirlpool to maintain its top line, despite global recession and the steep drop in housing markets.
A DuPont business group leader, Ellen Kullman, backed an ambitious new business creation program and later became DuPont?s CEO.
Each of these companies has learned how to create new businesses on a repeatable basis. In Grow from Within, two leading scholars from the Kellogg School of Management explain how your company can discover the right approach to corporate entrepreneurship and make it profitable.
Taking innovation to the next level, corporate entrepreneurship is the process of building new businesses within an established organization? new businesses that are distinct from the core company but that leverage some of its most powerful assets. Grow from Within examines:
- The fundamentals of designing a new business
- The four dominant models of corporate entrepreneurship
- Ways to align your innovation program with your strategy
- Leadership requirements for developing new businesses
Innovation is critical to business success and growth, but it?s only the first step. Without strategically driven processes to turn insights into growing businesses, even the best ideas can fail. Creativity is often serendipitous; innovation management should not be.
Grow from Within provides the knowledge you need to conceive and design valuable new businesses that breathe life into ideas and dramatically improve your top and bottom lines.
About the Authors
Robert C. Wolcott, Ph.D., a faculty member of the Kellogg School of Management, Northwestern University, is the cofounder and executive director of the Kellogg Innovation Network (KIN):
He is a frequent speaker worldwide, advisor to governments, and cofounder of strategy consultancy and venture firm Clareo Partners LLC.
Michael J. Lippitz, Ph.D., is a senior research fellow with the Center for Research in Technology & Innovation (CRTI) at the Kellogg School of Management, a principal with Clareo Partners LLC, and a senior policy analyst with the Institute for Defense Analyses (IDA).
Introduction: Corporate Entrepreneurship, Innovation, and Organic Growth
Chapter 1: Understanding Corporate Entrepreneurship
Chapter 2: New Business Design
Chapter 3: Emerging Models of Corporate Entrepreneurship
Chapter 4: Which Model of Corporate Entrepreneurship Is Right for You?
Chapter 5: Leadership from All Levels
Chapter 6: Grow from Within; Learn from Everywhere
Appendix A: Innovation Radar Concept Development Questions
Appendix B: History of Corporate Entrepreneurship
This book can be purchased as part of a range of different learning solutions.
Option 1 - As a stand-a-lone reading by learning.
Option 2 - As part of an annual learning plan
Option 3 - As part of blended learning solution with learning resources selected from across the Work Place Learning Centre catalogue.
Option 4 - With support from an experienced coach, in which a Work Place Learning Centre coach works with you to explore how you can apply the lessons from the book in your everyday working activities.
If you would like to discuss the various purchase options available with this book, please save the book to your basket remembering to include the quantity that you require and one of the Work Place Learning Centre advisers will contact you.
Discounts are available for bulk purchases of this product or when it is combined with other products.
Simply add this product to your basket, remember to include the quantity that you require and one of our Work Place Learning Centre advisers will contact you.
Please note price comparison data is provided for indication purposes only.
Whilst every effort is made to ensure the accuracy of data it is not technically possible to maintain price changes in real time.
Customers are advised
- that prices may have changed, either up or down from those shown above.
- to compare final selling prices including shipping and handling charges that may not be displayed in the link information.
- the actual price of the product and shipping and handling charges on the seller’s web site at the time of purchase will govern the sale.