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Robert Hisrich, Michael Peters & Dean Shepherd






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8th Edition of entrepreneurship classic


The 8th Edition of Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture.


Students are exposed to detailed descriptions of `how to? embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts.


The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today?s entrepreneurial challenges. From Bob Hisrich?s expertise in global entrepreneurship to Mike Peter?s background as a both a real-life entrepreneur and academic to Dean Shepherd?s current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.


Key features

In response to user feedback, the 8th Edition has been shortened from 17 to 15 chapters. Specifically the introductory material in Part I has been consolidated from 4 chapters to 2, allowing students to get to the applied chapters faster, and subject areas throughout the book have combined when appropriate (e.g., two international chapters in the 7th edition have been combined into one?Ch. 4, Identifying and Analyzing Domestic and International Opportunities.?

Two new cases have been added (Amy's Bread and Jim Boothe, Inventor), and all of the cases have been moved from end-of-parts to end-of--book, giving the instructor more flexibility in assigning them.

Chapter 4 includes new coverage on trends (Green, Clean Energy, Organic Orientation, Economy, Social Entrepreneurship, Health, and Web)

New material on Information Sources has been added to Chapter 5, including General Information, Industry and Market Information, Competitive Company and Product Information, Government Sources, Search Engines, Trade Associations, Trade Publications.

Chapter 5 includes a new section on Entrepreneurial Entry Strategies, including exporting, nonequity arrangements, and direct foreign investments.

The final chapter, Succession Planning and Strategies for Harvesting and Ending the Venture, has been expanded to incorporate new material on exit strategy, succession of business, transfer to family members, transfer to nonfamily members, options for selling the business, direct sale, employee stock option plan, and management buyout.

As Seen in Entrepreneur Magazine boxes are article excerpts from Entrepreneur magazine that present current topics in entrepreneurship and allow students to analyze business opportunities and advise entrepreneurs.

Ethics boxes throughout provide real-world examples of how ethical issues relate to chapter topics. Always an important topic, ethics is critical in light of the various ?Ponzi schemes? and other questionable practices in today?s business headlines.

Research tasks and class discussion questions at the end of each chapter encourage thinking and classroom debate.

A strong and up-to-date marketing chapter that emphasizes customer service, stronger marketing research and market segmentation

An increased emphasis on the presentation of the business plan to investors, the management team, and forecasting sales in the early stages of the start-up.

As in previous editions, the 8th edition not only integrates international coverage throughout the text but also contains a chapter dealing in International issues, a must for any textbook in this era.


About the Authors

Robert Hisrich is Mixon Chair and Professor of Marketing and Policy Studies at the Weatherhead School of Management at Case Western Reserve University. He received a Ph.D. in marketing and finance from the University of Cincinnati.

Michael Peters is currently marketing department chair and Professor at Boston College. He earned a Ph.D. from the University of Massachusetts at Amherst.



Part I: The Entrepreneurial Perspective

1. Entrepreneurship and the Entrepreneurial Mind-Set

2. Entrepreneurial Intentions and Corporate Entrepreneurship

3. Entrepreneurial Strategy: Generating and Exploiting New Entries

Part II: From Idea to Opportunity

4. Creativity and the Business Idea

5. Identifying and Analyzing Domestic and International Opportunities

6. Intellectual Property and Other Legal Issues for the Entrepreneur

Part III: From the Opportunity to the Business Plan

7. The Business Plan: Creating and Starting the Venture

8. The Marketing Plan

9. The Organizational Plan

10. The Financial Plan

Part IV: From the Business Plan to Funding the Venture

11. Sources of Capital

12. Informal Risk Capital, Venture Capital, and Going Public
Part V: From Funding the Venture to Launching, Growing and Ending the New Venture

13. Strategies for Growth and Managing the Implication of Growth

14. Accessing Resources for Growth from External Sources

15. Succession Planning and Strategies for Harvesting and Ending the Venture

Part VI: Cases

Visit the Supporting Website


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