All Time Essentials for Entrepreneurs
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All Time Essentials for Entrepreneurs




Jonathan Yates






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100 Things to Know and Do to Make Your Idea Happen

A pocket-sized pep-talk packed with inspiration and motivation.

Got an idea for a business? Just started out? Or wondering what to do next? From planning and setting up, to raising finance and making a profit, All-Time Essentials for Entrepreneurs is your one-stop shop for advice and tips on everything you need to know and do to get your business off the ground.


Blending indispensable advice and short bursts of inspiration with motivational quotes from the world's greatest thinkers, All-Time Essentials for Entrepreneurs is the smart little sidekick you'll find yourself turning to again and again.


Jonathan Yates is a serial entrepreneur who understands that when you're launching or running your own business, you need ideas and answers fast. He runs regular seminars showing people just like you how to achieve their goals.

His top 10 tips for success have been compared to those of business mogul and Apprentice TV show chairman,
Lord Alan Sugar .

About the Author


Jonathan founded his first business, Santeau, in April 2004 in his spare room and after some very hard lessons sold my 75% majority stake in September 2007.


His idea was simple: find a new way to help people drink more water. He invented a vitamin - enhanced flavor burst or bottled water called O2GO and extended the range to include a new product called Wahoo. These products currently sell into the military and retail markets.


He still works with the Santeau business every day and enjoy watching the business grow. He started with a modest budget and a naïve but resounding belief in his new inventions.


This insider’s view gives recognition to the hardships and success involved in launching a business innovation from scratch without looking back through rose - tinted glasses.


In order to stretch his own horizons he undertakes a new endeavour every year. In the past decade I have run the London Marathon, completed a three - year drama course, competed in the Olympic - distance London Triathlon, lost 35 pounds in weight (twice), trained for the Marathon Des Sables, written a book, learnt how to play squash, started Nordic walking, gained his motorbike licence, taken an Open University degree in Planetary Science, shared a stage with B - list celebrities, met amazing people and numerous other achievements.



  • Why You Need This Book.
  • How to Use This Book.
  • Start.
  • Ideas.
  • Motivation.
  • Opportunity.
  • Challenges.
  • Money.
  • Strategy.
  • Marketing.
  • Sales.
  • Success.
  • About the Author.
  • Acknowledgements.


This book can be purchased as part of a range of different learning solutions.

Option 1 - As a stand-a-lone reading by learning.

Option 2 - As part of an annual learning plan

Option 3 - As part of blended learning solution with learning resources selected from across the Work Place Learning Centre catalogue.

Option 4 - With support from an experienced coach, in which a Work Place Learning Centre coach works with you to explore how you can apply the lessons from the book in your everyday working activities.

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19 Oct 2010

Jonathan is one of those rare individuals who has great business acumen as well as entrepreneurial insight. His passion to succeed is infectious. Mike Clare, Dreams

19 Oct 2010

Jonathan has tremendous energy and drive. You can tap into that energy in this book.' Sahar Hashemi, co-founder of Coffee Republic

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