This is a Chartered Institute of Personnel and Development (CIPD) training programme
Recommended for:
The Recruitment and the Internet course is for those involved in recruitment and will be of special interest to those interested in learning new techniques in order to improve their recruitment processes.
Course overview:
The Internet can make the recruitment process quicker, cheaper and more efficient. However, the online recruitment market is complex and constantly evolving. The 1-day Recruitment and the Internet course will help you get the most out of the Internet as an effective recruitment tool.
Course benefits:
By the end of the Recruitment and the Internet course, you will be able to:
- assess and evaluate the UK online recruitment market
- choose the best online recruitment advertising partner
- maximise the effectiveness of corporate websites as recruitment tools
- author online copy in order to get the best response to advertised vacancies
- assess the effectiveness of online recruitment activity
- formulate the beginnings of an overall online recruitment strategy.
Course Content
- An introduction to online recruitment
- Exercise – the benefits of online recruitment
- Internet users
- online job-seeking
- the online recruitment market
- Internet terminology
- Corporate recruitment sites
- making the most of your corporate site as a
- recruitment tool
- demonstrating the employer brand
- case studies
- Exercise – corporate recruitment sites
- Using and choosing the right online recruitment site
- Using job boards
- online marketing techniques
- Exercise – driving traffic to your site
- Developing an online recruitment strategy
- Summary
- Action planning.
